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Thriving In The New Normal

April 17, 2020 @ 12:00 pm - 1:00 pm

Thriving in the New Normal


How Are HVAC Contractors Thriving? 

Goodman’s Dealer First philosophy has never been more critical than it is right now. We are committed to providing your business with the support and value it needs to maintain your small business goals.

Please join us on Friday, April 17th, at 12:00 PM CST for the 5th in our 16-week series, How to Thrive in the New Normal.


You can view all Thriving in the New Normal broadcasts at,, or Select Dealer > Training Resources, and look for the Thriving in the New Normal logo.

In session five, “How are HVAC Contractors Thriving?”, you will hear how HVAC contractors are thriving in each of the seven segments of the HVAC business cycle.

  • The HVAC Business Cycle Revisited

The HVAC business cycle aligns with the customer’s journey. We will dissect the seven segments of the cycle in order to identify high-impact areas for improvement and discuss how to guide your role and your business through this time of transformation.

  • Problem Solution – Communicating and Providing the Appropriate Solution

HVAC contractors provide solutions to customers. They must clearly communicate the problem and then deliver a viable, profitable, and affordable solution. We will learn what contractors are doing both in terms of communication and delivery as they continue to thrive in this new normal.

Pro Comfort Advisor

  • Compensated for Services – Trends in Financing

During this new normal, we have seen a considerable increase in contractor financing enrollment and engagement. Best practices continue to include a no interest no payment or low monthly payment solution. You will hear how contractors are taking advantage of the unique financing tools and programs that EGIA and Goodman/Amana have developed for their contractors.

EGIA Financing Clearing House

  • Customer for Life – Reoccurring Revenue and Lifetime Customer Value

What do you do with customers that are currently signed up for prepaid services, and how do you increase sign-ups during this time of uncertainty? What is the lifetime value of a homeowner, and how can you increase your existing customer base during this unprecedented time?

  • Marketing Plan – How are You Redefining Yourself During this Time?

Who are you? This is a question philosophers and marketers have been asking since the beginning of time. With every major disruption comes a time of discovery and self-affirmation.  Hear how HVAC contractors are redefining their business and the roles within their business, and the solutions that they deliver.

The Sales Lab

  • Customer Reaches Out – Where are You?

Consumer behavior has changed drastically. Traditional advertising that may have worked in the past may not be as effective today. Hear how other contractors are attracting customer segments that historically were not doing business with them.

CI Web group

  • Appointment Made – Momentum

The thing about momentum is that it starts off slowly and begins to pick up speed and sometimes in mass as well.  Many HVAC contractors have already made positive changes within their customer service approach and those changes are starting to build momentum in their organizations.  Learn what they are doing to progress and grow their businesses as well as what you can do to begin to build internal, team and homeowner momentum in your own business.

Power Selling Pros

  • Problem Identified – Diagnosing Problems in the New Normal

Social distancing creates a unique set of challenges for an in-home service provider. It also brings new opportunities and methods for us to engage with our customers. Learn how your fellow contractors are solving for these challenges, creating a better experience for the customers, and uncovering problems that went undiagnosed in the past.

National Comfort Institute (NCI) – Free Trial Membership

High-Performance HVAC Today – Free magazine subscription

  • Embrace Technology

Now is the time to identify the process for every transaction within your business! Use technology to help increase your business’s overall efficiency. What manual process does your company utilize that could be automated?  Review your current business operation methods and identify those that can be improved with technology.   

  • Thank and Encourage your People

Your staff is one of your most valuable assets. They may have concerns, need reassurances, and want to know how they can help. They need to hear from you. Even in these unprecedented times, find ways for employees to enjoy their workplace and take time to recognize extraordinary efforts.

Be sure to join us on Friday, April 17th, at 12:00 PM CST for the 5th in our 16-week series, How to Thrive in the New Normal.


This event is hosted by the Goodman Business Toolbox, Amana Brand Business Academy, and Franklin HVAC University.


Benjamin Middleton

National Sales Training Manager


April 17, 2020
12:00 pm - 1:00 pm
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Ben Middleton
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